Description
Paddy Power was founded in 1988, by the merger of up to forty shops of three Irish bookmakers: Stewart Kenny, David Power and John Corcoran. The Power name was considered the strongest brand among all of the merged shops, while the ‘Paddy’ name and green colouring emphasised the chains Irish-ness at a time when the fragmented Irish Industry was facing competition from British betting chains entering the market in response to changes in the Irish tax code.
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